AldricTinker.com

Copywriters are sales executives behind the laptop. Whether they are agency-based or freelance, their job is effectively to write persuasive copy to promote an idea, brand or product. As long as they type on their keyboard, they must keep one goal in mind: will my reader read this?

Let me take this a bit further for you. Say you’re planning to write a brochure or flyer. What will you need? In a nutshell, a decent command of your chosen language. How do you string the words so your readers will read this to the end and then hire you or buy your product?

Here’ are three things you can do to convert that creative expression of yours to a money making copy:-

• Insert subtle commands. Tell your readers what you want them to do – in a subtle manner. You may insert these commands in any section of your copy. When you decide to use negatives, like ‘don’t’, make sure the phrase following it is something you want your reader to do. Confused? When someone told you ‘Don’t look down?’ Or ‘Don’t turn around?’, what are you inclined to do?
• Tie in to emotions. At the end of the day, you and I spend our time, money and energy to acquire something that will make us feel good. What made you buy you last purchase? How do you feel about it?
• Highlight benefits. Unless you are trained in IT lingo, you couldn’t care less what RAMs, CPUs, USBs, bus, GH, Pentium IV etc are. When a lawyer speaking legalese to you, might as well you hear someone speaking in alien language! A car with titanium cover means nothing to you unless you are told that you enjoy solid protection in the event of a crash.

To demonstrate, as you are reading this, don’t think of the taste and crunchiness of a green apple. Don’t think of how good the coffee brewing in the kitchen that will freshen you up!

Now tell me, what did you just think about?

NLP may be the most powerful vehicle for change in existence.

- Modern Psychology Magazine

Aye, NLP, or Neurolinguistic programming/psychology, is one powerful tool! During the Certification training, over and over again Dr. Horton repeats of how incredible this tool is. Wouldn’t you want to know about NLP?

The term NLP itself was coined by an Alfred Habdank Skarbek Korzybski.

To different people, NLP brings different meaning. Practitioners can joke that it’s messing with people’s mind. Others would say is a methodology to change the behaviour of a person from the inside to achieve success. Don’t be surprised if some NLP Practitioners say that NLP is ‘wake hypnosis’.

However your practitioner may refer to NLP, it is effectively an integration of several disciplines including neurology, psychology, linguistics, cybernetics, and systems theory. The components of Korybski’s term can be broken down to:

• Neuro – As our experience, conscious and subconscious, comes through our senses and central nervous system;
• Linguistic – Our mental process are all coded, organized, given meaning and transformed through our respective languages.
• Programming – People, you and I, live our lives through a system composed of sequences of patterns, or ‘programs’.

The deeper you go into NLP, the more you realise that the key any success you want lies within you, through the way you perceive life. Your perception, beliefs, attitude, emotions and behaviours will direct yourself with the tools around you to achieve your goal.

As powerful as NLP may be, it is not substitute to professional and licensed medical attention. Similar to other alternative and complimentary therapies, there are no absolute guarantees. Reassurance comes within reason.

Application of NLP really extends beyond therapy. You’ll be amazed by what you can achieve with it! Even when applied as therapy, we’re really teaching you how to use your brain.

How will you find me applying NLP?

I constantly study excellence and then share the skills that promotes positive change that generates new possibilities and opportunities. If you find yourself ‘clicking’ with me and you feel better about yourself, you can suspect I just used my NLP knowhow on you. And what is wrong with leaving you in a better state?

Hello everyone!

• Do you have a goal that you would like to accomplish but never found the willpower or motivation?
• Do you have an event in your past which is haunting you – preventing you from achieving your full potential?
• Perhaps you would like to appreciate yourself more and see yourself being a better person?

I have the solution for you: NLP therapy!

After your FREE consultation, you deserve the best NLP therapy ideal to help you achieve your goals. The result of you being a better person: the ideal you!

What is ‘NLP’?

‘NLP’, or Neuro Linguistic Programming/Psychology, integrates neurology, psychology, linguistics, cybernetics, and systems theory allowing you to model or copy human excellence and helping you become adept at whatever you want to do.

Don’t think of the possibilities which you will get through this therapy. Instead focus on how you will see, hear and even feel yourself in a different light; a more empowering light.

Who’s the NLP Therapist?

You will go through the enriching and empowering experience guided by me, Aldric Tinker. I’m a Certified NLP Practitioner (NFNLP, USA) trained by William D. Horton, Psy. D., CADC, Founder of the National Federation of Neurolinguistics Psychology (NFNLP). Learn more about me by visiting my website, www.AldricTinker.com, now. It’s just a click away.

How can you reach me?

Drop me a call at +6 019 752 2788 now. Alternatively drop me an email at aldric@aldrictinker.com. Claim your FREE consultation session with me immediately!

Cheers!

Aldric Tinker

Certified NLP Practitioner (NFNLP, USA)

+6 019 752 2788 | aldric@aldrictinker.com | www.AldricTinker.com

One of the cheapest marketing techniques you can use to give you your business the exposure you desrve is through e-mail marketing. Email marketing? It’s really direct mail in internet form. Principles remain relatively the same; although you might want to make the pace more faster. You know Internet users - we all have a short attention span!

How can you differentiate your email from spam? Here are some tips you can apply the next time you sit down and draft your email:

1. Use the Subject Box to the best. State the key and interesting points! Do not dilly dally it up here. You dno’t catch your reader’s attention, it goes straight to Trash without even being looked at.
2. Be human. Be as human as possible in your email body. Write it just as how you want to express it in words. Write out the pictures. As you know, sometimes e-mails filter out images. Your tone should be as human as possible, even though your e-mail is really a templated one.
3. Watch the details! I cannot stress this enough. When you have a long copy, your tendancies to use salutation would increase. This is to break up your email to readable sections - which goes easy on the eyes. Every now and then, you may address them specifically. When you do this, make sure you take note of the variable words. Don’t think about how a man would feel if you addressed him as ‘Madam’ or vice versa. Think of how you would react when you read emails just for you but addressed to someone else.
4. Always, always leave a contact detail. You’re sending an email out and that is a contact detail as it is. But are you sure the person will always be online? What if you have a website, can you guarantee that she knows about it - especially since this is the first time? Always add in your number, email, website, fax, address etc. which would help your prospect to contact you easily.
5. The Ultimate Test: Will you read this email when you get it? A fundamental rule which you should apply in email marketing is putting yourself at the receiving end. Will the email move you to act or will you automatically delete it on the spot. Like you, your prospects have the same choice.

During the Certified NLP Practitioner course, we were asked to administer the various techniques of NLP in our manual. After the second or third day, I started to pick up Dr. William Horton’s own opening and adapted my own.

You find below the extract of the email, i.e. my findings:-

Whenever you are ready, just close your eyes. Take a deep breath and relax. Let yourself to let go and relax. Every time you take a breath you become more relax. Every time you take a breath, the more relax you become.

Listen to your heart beat. Hear it, feel it beating inside you. With each beat you become more and more relax. Another beat, the more you sink into relaxation.

Don’t try to resist it - the more you resist, the more relax you become. The more you feel rebellious, the more you let go.

That’s it. Take a deep breath and relax.

<Start the 1st step here, e.g. Godiva Chocolate Pattern, New Behaviour>.

My personal remarks following this is as the following:-

If you chose to gesture, gesture according to the breathing pattern of the client/patient. I snap my fingers to act as an anchor or emphasis. You may use other means which you, again, feel is right or looks ok.

You do this naturally: feel the words come out of your mouth with ease. When you are calm and relax, so will your client be. And the more calmer you are, the easier it is for you to go through the pattern. To quote Dr. Horton’s Mind Control - Mastering the Art of Constructive Influence, tell people what you want them to do! (p. 56, Mind Control).

If you want to use ‘don’t', use it to go towards your direction. Instead of "Don’t panic!" Or "Don’t worry", say "Don’t think about you being relax because the more you do, the more you let go".. Or something along that lines.

Be simple. Use simple primary school words. Just in case the client/patient is not familiar with that particular word you are using. Bombastic is the last thing you want to think of.

Just as I have shared with my peers, I share this with you.

Cheers!

Aldric Tinker, Certified NLP Practitioner (NFNLP, USA)

It’s been a marvellous 5 days throughout the Certified Neuro Linguistic Programming (NLP) Practitioner’s course. Dr. Will Horton is one great Master Trainer, considering that he’s got over 50k experience. Learning from this FBI-trained US Army Veteran just moves senses, creates ideas and combines old ones to become a greater solution. All five senses (visual, auditory, kinesthetic, olfactory, and gustatory) practically came alive. You get to hear things more vividly, see things more relevantly and feel the way you should!

Besides one great facilitator and trainer, my fellow participants were also a bunch of inspiring and awesome people! We had the brightest of minds, the most sweetest of souls, the most enterprising of personalities! Everyone are special in their own way, so not meeting them after 5 days straight is slightly awkward. But hey! Wait! Being NLP practitioners, we practically established excellent rapport and communication with each other! We have the skills then as we have it today. It can be duplicated, no matter where, when and whom.

So, it’s a new day. My first day as a Certified NLP Practitioner. Let’s see what magical works I can do today. After all, the journey has just begun!

Thank you, all, for making this experience a great one!

With warm sincerity,

Aldric Tinker, Certified NLP Practitioner (NFNLP, USA)

During lunch on Saturday, Dr. William Horton, Niza, Phillip and myself sat at the table in the Best Western Premier Seri Pacific Hotel in Kuala Lumpur. Amidst the aromatic restaurant coming from the buffet, we were talking about rates and professionalism continuing a remark Dr. Horton made.

When he was approached by a client who wanted to improve a particular skill, he paused for a moment. He looked at this person and tried asking one question he never asked before: if you get this result, what’s it worth to you?

Relating back to my experience, I have held back much of my potential ‘for the sake of gaining experience’. While my copywriting idol, Robert Bly, wrote in his book Secrets of a Freelance Writer – How to earn $100,000 or more that pricing is important. To charge peanuts, you get exactly peanuts. If you charge peanuts, your clients will see and feel that you are too insignificant to be bothered with. Here you will start to hear the little Critic in your head bashing you up.

My NLP Master Trainer’s insight reinforced a new belief I embraced after reading T. Harv Edgar’s Secrets of a Millionaire: I choose to be paid for my results.

So, what’s my stance on fees? How much do I charge for writing a script or a speech, a brochure or a flyer, a blog or other copywriting jobs, you have to know how much is it to you.

Before you answer that, think about it: what do you want by hiring me? What does that do for you? What does hiring me do for you? How would you feel and see when you do? What will you hear when you allowed one NLP Practitioner, trained by an FBI-trained U.S. Army veteran renowned Master Trainer of NLP, take up the job? Don’t think of how you personally can benefit from this experience – it is company or organisation sponsored!

So, what is your project worth to you?

Several weeks ago, I saw an advertisement in the newspaper: an intensive Certified NeuroLinguistic Practitioner program conducted by William Horton, Psy. D, CADC, and Founder of the National Federation of NeuroLinguistic Psychology (Programming), or NFNLP. I said to myself, “What if I tried this out? I’ve been reading about it and how it changes the lives of many. So why not?” After calling up the NLP Academy Sdn. Bhd., I got to speak with Ms. Veronica, there was a little hesitancy.

Like you, I find RM4,900 a big sum of money. But the burning desire within me grabbed my by the neck as said, “You’ll never get a chance like this in the near future! This is the best thing that can happen to you!” Then I reflected of the rewards and benefits of this programme. How would being a Certified NLP Practitioner benefit me and my clients? How would it affect the works that I write when you hear it is done by one? With the ability to persuade and communicate better through the many techniques shared by Adam Khoo in his book, Master Your Mind, Determine Your Destiny.

Once I got some spare cash, I deposited the amount immediately. Within 48 hours, I received a package after much anxiety. Honestly, I was worried of being conned, a feeling you appreciate as well.

In addition to that, I got the necessary documents:

I was exhilarated!

The day of the training arrived. It was mind opening, though confusing at first. I got to get the first photo with the learned Dr. Horton at the end of the day!

As I’m writing this entry, I’m entering the final day of our course. We have covered most of the Manual. Practical sessions were conducted and I daresay I was hypnotised at least once! It was a refreshing and relaxing sensation which I hope to share with anyone and everyone who knows how much it’s worth to them.

Here I am, reflecting over the past few days. Just after I publish this entry, I will proceed to complete the examination which I need to excel to attain the title and credentials of a Certified NLP Practitioner. As I go through the manual and the exam questions, I will recall everything: the sounds, the sights and the sensation. It easy and effortless to apply NLP, in theory and in practice. You will benefit form this just as much as I. Besides the skills, the class of 20-odd people ranging from business people, top management and celebrities, is a group of people I am glad to call friends and fellow NLP practitioners!