Tinkering Creative and Change

By Randy Bellerns

I know that headline has probably got you shaking in your boots at the sheer thought of copywriting for your own online sales copy, but there’s absolutely no need to be afraid of a little writing. Granted writing sales copy isn’t easy but anyone can do it if they put their mind to it.

I myself hated writing anything at school in fact I hated school full stop and I learned very little while I was there and if you were to dig up some of my teachers they would tell you the same. It’s different story now though, I actually love writing sales letters, to me it’s the best part of this business.

It wasn’t always fun though, like I said I was no good at writing at school and it was the same when I first embarked on my entrepreneurial journey and started my home Internet business selling information products. I dreaded the thought of having to write sales copy because it made me think back to my school days.

But after a while my writing got a little better and I began to enjoy it, I imagine all the sales letters I have read in the past helped me with my own sales copy writing. Recently things have got even easier for me in my copywriting because I now have a formula that makes it much easier and quicker too.

The way my copy writing formula works is like this… I personally always start with my headline as most people would because it’s the most important part of your sales letter. If people aren’t captured by your headline then they won’t bother to read the rest of your sales page.

Now this is where thing get a little different to what most people will do or tell you to do, you’re probably thinking…" Ok he’s gonna move straight onto his sub heading" and yes that’s what I did in the past I would work down form my headline to the end of my sales copy, and this is the conventional way of writing a sales letter or any other letter, as you would imagine.

Only I’m not too conventional when it comes to copywriting, as I’m going to reveal right now. Instead of getting writers block and spending hours staring at my keyboard wondering what to type because I can’t think of a good sub heading, I will leave it and move onto another section of my sales copy.

For instance I may move onto my guarantee or even my PS’s right at the bottom, now your probably scratching your head right about now thinking " is he mad?" Well no is the answer to that, and the reason I’m able to do this is simply because of my copywriting formula.

I simply break the whole thing down into sections and use sub headers to transition into the following section like this after my attention grabbing headline and sub heading comes a section where I will talk about the problems the reader may be having and which my product will solve.

This then transitions into the section I like to call the imagines which is where I try to take the reader to a place where he or she would like to be, for instance if I was selling timeshare in the Bahamas I would write something like… "Imagine yourself this winter laying on a beach with the crystal clear blue ocean lapping at your feet while all your friends are stuck in the cold damp uk". after a paragraph or two of this I would use another sub heading to transition into "Why I’m the go to person" To buy there timeshare.

This is how I can move from one section to another until I finish my sales copy because every section has it’s own place and function. This is copywriting bliss and anyone can do it by following this simple formula.

If you look to the right of my blog you should see a link to my copywriting video training course which incidentally come with plr. Go take a look it’s well worth it and a damn sight cheaper than paying for you sales copy to be written for you.

Copywriting is a skill all Internet marketers should learn, and learning copywriting couldn’t be easier than with my copywriting video tutorials discover how here Sales Copy Video Training.

Article Source: http://EzineArticles.com/?expert=Randy_Bellerns

By Matt Ambrose 

There are a lot of badly written websites out there. Copywriting is often the last box to be ticked when websites are designed, which means the copy can be rush or not given enough care.

But having clear, concise copy on your website can be a big advantage. It makes it easier for visitors to understand the benefits of your product and why buying it is the smart thing to do.

However, writing clearly can be difficult if it’s not something you do regularly. So here are 10 tips to help you improve the copywriting on your website:

1. Keep your sentences and paragraphs short. 15-20 words per sentence and 2-3 lines per paragraph is a sensible aim.

2. Focus on 1 idea or point per sentence. If you need to expand, you can use connecting words like ‘but’, ‘so’ and ‘because’ to link it to the next sentence.

3. Cut out unnecessary words. Brevity is the basis of clear writing

4. Avoid using long words when a shorter word will do. This makes your sentences quicker and easier to read, and avoids readers having to hunt for their dictionary.

5. Vary your sentences between long and short to give your writing a rhythmic flow that’s enjoyable to read

6. Write in the active voice where the subject comes before the verb e.g. ‘The boy threw the ball’ rather than ‘The ball was thrown by the boy’

7. Avoid using technical jargon and gobbledegook, unless you’re writing for a technical audience that will understand what you mean.

8. Use positive inspiring language with words such as ‘will’ and ‘can’ rather than ‘can’t’ or ‘won’t’

9. Split up long passages of copy with subheadings, bullet points and summaries to aid skim readers

10. After you’ve finished writing, read your copywriting out loud. It’s a great way of getting an impression of how it sounds in a reader’s head and whether it needs a bit more fine tuning.

Article provided by Matt Ambrose from the Copywriter Crucible – an award winning melting pot of copywriting tips and marketing ideas.

Article Source: http://EzineArticles.com/?expert=Matt_Ambrose

By Joy Lynskey

One aspect of being a freelance writer can be that other freelance writers may come across your work, find it compelling and inspirational, and decide to create their own original article on the same topic. Although there is absolutely nothing wrong with this, considering a good part of content online is indeed fairly ‘recycled’, it is considered good etiquette, and even better, good networking, to give them credit for the idea. This can be done in a number of ways:

On the original authors blog there can be a short bio with links. If the author who inspired you has one of these, copy paste this to the bottom of your recreated article.
Give the original URL track backs in your blog dashboard.
Leave a message on the original authors blog giving them credit for a great article and let them know you are going to write a similar one.
Contact the original author and ask them for permission to recreate their article on your own site and them their preferred choice for proper crediting
Like, Tweet, Stumble and Digg their article
Link or anchor link their URL on related words within your new original article
All of the methods above will give you the secure knowledge of being a good ethical writer as well as creating helpful networking opportunities for your business or career.Indeed, your willingness to give proper credits may even earn you a link on the original authors page, or perhaps even the original article in question. Just as your linking someones site in properly crediting an article is helpful to the original author, it is also helpful to you even if you are not given a complimentary back link.

Additionally, some of the more advanced marketers use programs that will show them who is giving their work "Likes" and who has Tweeted their articles. This can also inspire them to give you a quick like of your own, or even reTweet your message which will contain your account info as well.

In fact, sharing the spotlight on an incredible article is likely to be far more beneficial in the long run by providing you with a few extra back links and other social networking options.

Joy R. Lynskey is the owner of JRL Solutions, a content creation company located at http://jrlsolutions.biz/. Joy regularly provides SEO, keyword rich and content creation information on JRL Solutions WordPress http://www.jrlsolutions-wp.com. Please visit the website and use the contact form if you have any questions!

Article Source: http://EzineArticles.com/?expert=Joy_Lynskey